Katherine has both an MBA in Entertainment Business and BA in English. With both a creative and business education, her main interests are in marketing, business development, brand development, and brand management, but she also has a strong knowledge of development and production for film + tv. She especially has a passion for brands involved with children/family entertainment and animation.

Currently, Katherine is working as the Executive Assistant to SVP Franchise Creative, Animated Films at NBCUniversal, whose team handles creative brand design and strategy for feature film franchises from DreamWorks Animation and Illumination Entertainment, such as ‘Minions’, ‘Despicable Me’, ‘How to Train Your Dragon’, ‘Shrek’, and ‘Trolls’. In the past, Katherine has interned with Paramount Pictures, the Jim Henson Company, The Hollywood Reporter, and APA Agency.

Look below for recent articles that have been published, as well as current projects that Katherine is currently working on!

Be intentional in your actions, always keeping in mind where you want to go, and why you want to go there, and before you know it, you will find yourself there.
— Anonymous

Recent Articles

9 Ways 'Solo: A Star Wars Story' Failed, and 'Jurassic Park: Fallen Kingdom' Succeeded

Written by Katherine Sanderson (Impacting Culture) June 14, 2018

How Star Wars Became a Global Brand (Part 1 + 2)

By Katherine Sanderson (Impacting Culture, May 30 + 31, 2018)

How Marvel Became a Global Brand (Part 1 + 2)

By Katherine Sanderson (Impacting Culture, May 21 + 22, 2018)

10 Foreign Animation Studios That Want to Compete With Disney-Pixar

By Katherine Sanderson (Impacting Culture.com, April 25, 2018)

Disney + Cultural Marketing: How 'Black Panther' and 'Coco' Won Audiences Before They Reached Theatres

By Katherine Sanderson (ImpactingCulture.com, March 16, 2018)